HomeSEMA 2024 Show Las VegasCrafting Excellence at SEMA: Jorge Equihua and El Equihua Custom Paint at...

Crafting Excellence at SEMA: Jorge Equihua and El Equihua Custom Paint at Legacy Paints

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By Jorge Equihua

Day one at SEMA 2024 was an unforgettable start, filled with awe-inspiring craftsmanship, visionary designs, and the unmistakable scent of fresh paint and polished chrome. This year, El Equihua Custom Paint is thrilled to showcase our latest creations alongside Legacy Paints (E.B&P), bringing our passion for color, detail, and the art of custom paint jobs to the world’s biggest automotive stage.

Our booth at Legacy Paints is alive with examples of our dedication to the craft, featuring everything from meticulously restored classics to boldly reimagined modern rides. It’s more than just a showcase—it’s a celebration of the art form, where every hue and line is carefully chosen to bring out the unique personality of each vehicle. The energy is infectious as visitors stop to admire the depth and precision of our work, getting a close-up look at techniques honed over years and a glimpse into the latest in custom paint technology.

At SEMA, we’re not only here to display but to connect and inspire. We’re thrilled to share our story, our process, and the legacy of custom paint with a community that appreciates the beauty and precision of this art form. For us, each car we paint isn’t just a job; it’s an expression of creativity, dedication, and the belief that paint can transform a vehicle’s soul.

As the week unfolds, we invite you to join us at Legacy Paints (E.B&P) and dive into the world of custom finishes, from vibrant metallics to ultra-glossed pearls, all designed to make vehicles stand out and speak to the individual personalities of their owners. The El Equihua Custom Paint team is ready to bring color, artistry, and authenticity to every mile of SEMA 2024.

Stay tuned for more updates as we dive deeper into this exhilarating event—where craftsmanship and creativity meet on the showroom floor.

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